The Proyecta360 Identity System.
A complete operating manual for the Proyecta360 brand — covering story, logo, color, typography, voice, applications, and the legal boundaries of use. Every rule in this document is a rule, not a suggestion.
Twenty-one sections.
Cover & Document Control
This manual is the canonical source for the Proyecta360 visual identity, voice, and brand operations. It supersedes any prior version. Changes require approval from the brand steward.
Distribution is unrestricted within Proyecta360 LLC and its contracted partners. External distribution requires written authorization.
- Title
- Brand Manual
- Code
- P360-BM-001
- Revision
- 1.0.0
- Effective
- 2025-01-01
- Review cycle
- Active
- Steward
- info@proyecta-360.com
Brand Story
Proyecta360 LLC was founded on a simple wager: that serious organizations don't need offices, switchboards, or theater — they need calibrated systems, delivered by people who care.
We exist at the intersection of consulting, engineering, and design. Every engagement is treated as a precision instrument: measured, repeatable, and accountable.
The name Proyecta360 reflects the full perimeter we operate around — from the first conversation to the final documented handover.
Mission, Vision & Values
To deliver precision technology, design, and operations for organizations that refuse friction.
A world where the best technical work is done by distributed studios accountable to outcomes, not addresses.
- — Calibration over cleverness
- — Writing over speech
- — Outcomes over hours
- — Documentation as deliverable
- — Trust earned, repeatedly
Audience & Positioning
Primary audience
Founders, CTOs, operations leaders, and marketing teams at mid-market organizations that need senior technical execution without onboarding a permanent vendor.
Positioning
Proyecta360 is the precision instrument in a market of generic agencies. We are smaller than most, more accountable than all, and quieter than the room.
Logo System
The Proyecta360 wordmark is the single, authoritative mark of the brand. There is no secondary 'icon,' 'monogram,' or 'favicon mark' sanctioned outside this manual.
The wordmark is delivered in four official variants: positive (black on light), negative (white on dark), single-color signal blue, and tonal (used only at small scale on photography).
Clear Space & Sizing
X = cap heightMaintain a minimum clear space equal to the cap height of the letter "P" in the wordmark on all four sides. No other content — copy, imagery, borders, or punctuation — may enter this zone.
Logo Misuse
- +Use the white logo on Void or Signal Blue backgrounds.
- +Use the black logo on Foreground or light photography.
- +Maintain minimum clear space equal to the cap height of the 'P'.
- +Use vector formats (SVG, EPS) wherever resolution-independent rendering is possible.
- +Use the logo at no smaller than 16 px digital / 12 mm print.
- +Pair the wordmark with calibrated negative space, never centered if cramped.
- ×Do not rotate the logo at any angle.
- ×Do not apply drop shadows, glows, bevels, or 3D effects.
- ×Do not stretch, condense, or distort the proportions.
- ×Do not place the logo on low-contrast backgrounds.
- ×Do not recreate the logo with substitute typefaces.
- ×Do not add taglines locked up with the wordmark.
- ×Do not alter the color of the logo outside the approved palette.
- ×Do not crop, mask, or partially conceal the logo.
Color Palette
Typography
Used for hero statements, section titles, and any moment that demands gravity. Weights: 700–800. Tracking: −0.04em.
Used for body copy, navigation, and UI. Weights: 400 / 500 / 600. Line-height: 1.6 for paragraphs, 1.3 for headings.
Used for metadata, codes, technical specs, and decorative labels. Always tracked +0.25em when set in uppercase at small sizes.
Iconography & Imagery
Iconography is strictly utilitarian. Use 1.5 px stroke icons on a 24 px grid. Avoid filled illustrative styles, mascots, and decorative metaphors.
Imagery favors macro photography of precision instruments, architectural details, and atmospheric studio scenes. Avoid stock photography of teams in offices, handshakes, headsets, or anything that contradicts our remote operating model.
Grid & Layout
All layouts are built on a 12-column grid with 24 px gutters and a 4 px base unit. Page padding is 24 px on mobile, 128 px on desktop.
Vertical rhythm follows a 4 / 8 / 12 / 16 / 24 / 32 / 48 / 64 / 96 / 128 scale (in pixels). Hairlines are always 1 px and use the Border Line color token.
Motion Principles
expo-out (cubic-bezier(0.16, 1, 0.3, 1)) for almost everything.
200–400 ms for UI, 800–1200 ms for narrative reveals.
Translate ≤ 40 px. Anything larger needs intent.
If a transition isn't load-bearing, remove it.
Voice & Tone
We speak with precision. Numbers, not adjectives.
We don't hedge unless uncertainty is real. We name trade-offs.
We respect our audience's intelligence. Jargon is allowed when accurate.
We don't shout. We let craft speak.
Copywriting Rules
- — U.S. English spelling, always.
- — Sentence case for headings.
- — No exclamation marks.
- — Numerals over words (2025, not "two thousand twenty-five").
- — Oxford comma is mandatory.
- — Em dashes (—), not double hyphens.
- — Active voice. "We ship X" not "X is shipped."
- — No filler phrases ("at the end of the day," "synergy").
- — No emojis in formal communications.
- — Avoid superlatives ("best," "world-class") unless verifiable.
- — Use "Proyecta360," not "P360," in customer-facing copy.
- — Quote prices in USD with the dollar sign before the figure.
Email Signatures
Digital Applications
Marketing site: hero, navigation, dual CTAs.
Dashboard frame: sidebar, KPI tiles, sparkline.
16:10 slide with cover, page count, brand mark.
Letter format: header bar, body, single CTA.
1:1 grid system with monochrome rotation.
Editor chrome with token-tinted syntax.
Social Templates
Social posts follow a strict 1080 × 1350 layout with the wordmark anchored top-left, a single statement in display type, and a mono metadata footer (date + post ID).
No carousel may exceed five slides. No post may use emojis.
Document Templates
Accessibility
All Proyecta360 surfaces target WCAG 2.2 AA at minimum. All text must meet 4.5:1 contrast against its background; large text must meet 3:1.
Interactive elements maintain a 44 × 44 px minimum touch target. Focus states are always visible — never outline:none without a replacement.
Motion respects prefers-reduced-motion and degrades gracefully.
Legal & Trademarks
"Proyecta360" and the Proyecta360 wordmark are properties of Proyecta360 LLC. Unauthorized use, reproduction, or modification is prohibited.
Third-party trademarks referenced in any Proyecta360 communication remain the property of their respective owners and are used solely for descriptive purposes.
The EIN for Proyecta360 LLC is 32-0841709.